Planting Purpose - How Ellie Turned Her Love for Gardening into a Business

Ellie Black is the founder and CEO of Garden with Ellie, a thriving garden design and consulting business that helps individuals transform their outdoor spaces into vibrant, sustainable sanctuaries. 

 

Based in Arlington, Virginia, Ellie is a lifelong gardener who turned her deep-rooted passion for plants and the natural world into a purpose-driven career, following nearly a decade in the high-pressure world of advertising and marketing.

 

Raised in Annapolis, Maryland, Ellie’s love for nature began in childhood, spending countless hours in her family’s vegetable garden and exploring the ecosystems of the Chesapeake Bay.

 

Though she pursued a career in politics, communications, and marketing she always found herself returning to the healing energy of the garden. 

 

Gardening was more than a hobby; it was a grounding force that brought clarity, peace, and connection.

 

Ellie’s career pivot was sparked by a desire for more meaning and satisfaction. While her corporate success was undeniable, it lacked the lasting fulfillment she craved.

 

Motivated by a desire to empower others, Ellie launched Garden with Ellie, not just as a design service but as a platform to educate, coach, and inspire. 

 

She bridges a critical gap in the gardening world, making it accessible and achievable for younger generations who may feel disconnected from nature or intimidated by the process.

 

Through her garden coaching and consulting services, Ellie helps people grow food, design landscapes, and experience the personal transformation that comes from nurturing a living space.

 

Her work emphasizes sustainability, creativity, and alignment with each client's lifestyle and goals. 

 

She has also cultivated a growing online community by sharing gardening content on platforms like TikTok, where her authenticity, humor, and practical advice resonate deeply.

 

Ellie’s personal journey is marked by courage, vulnerability, and deep self-trust. 

 

From facing self-doubt and fear of failure to redefining productivity through rest and self-care, she embodies resilience and purpose.

 

With unwavering support from her husband, a close-knit group of friends, and her beloved garden (and dog!)Ellie continues to lead others toward growth - in the soil and in themselves.

 

Her story is a powerful reminder that transformation begins when we follow what lights us up.

 

Ellie Black isn’t just growing gardens, she’s also cultivating confidence, connection, and joy.

 

Key Takeaways from Ellie’s journey.

1. Believe in Your Inner Voice - Your instincts are powerful. Trusting yourself can lead you to the life you're meant to live.

 

2. Don’t Wait. Start Now - There’s no perfect time to chase your dream. Begin with what you have and watch it grow.

 

3. Make Rest a Priority - Rest isn’t laziness, it’s a fuel. Give yourself permission to pause so you can rise stronger.

 

4. Connect with Nature - Getting your hands in the soil can ground your mind and uplift your spirit. Let nature be your teacher.

 

5. Lead with Authenticity -  You don’t need to be perfect to make an impact. Show up as you are. Your realness is your power.

 

6. Move Through Fear - Fear will show up, but it doesn’t have to stop you. Use it as proof that you’re growing.

 

7. Build Your Circle of Support - You don’t have to do it alone. Surround yourself with people who remind you of your strength.

 

Inspiring Quotes from Ellie

1.  "When you follow your passion, you don’t just create a life you love, you become a beacon of inspiration for others to do the same.”

 

2. "Rest is as productive as doing. If you don’t give yourself time to recharge, you can’t give your best to anything else."

 

3. "You’re going to fail sometimes. And that’s okay. Treat every setback as a lesson, not a reflection of your worth."

 

4. "Start where you are, with what you have. You don’t have to be perfect. All you need is passion, purpose, and the courage to begin."

 

Connect with Ellie

Website - https://gardenwithellie.com/

LinkedIn - https://www.linkedin.com/in/ellieguthrie

Instagram - https://www.instagram.com/garden.with.ellie

Email Address - ellie@gardenwithellie.com

 

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